Jakarta, 27 February 2023 - PT Asuransi Jiwa Sinarmas MSIG Tbk (Sinarmas MSIG Life) and PT Bank Sinarmas Tbk (Bank Sinarmas), introduce Sinarmas Maxi Life as a definite financial planning solution for the welfare of Indonesian families with maximum protection benefits in the form of life benefits at the end of the contract or death benefits up to 75 or 100 years, and free from premium increases.

Based on a survey from Populix regarding Insurance Product, life and pension insurance are the second and third place for insurance products chosen by the public among other insurance products after health insurance. Meanwhile, a survey from Deloitte stated that 31% of the millennial generation still feel that they cannot retire financially comfortably. This condition shows that financial planning for well-being in old age is needed, but many people still don't prepare it.

Wianto Chen, President Director of Sinarmas MSIG Life explained, "We are committed to continuing to help our customers achieve financial certainty in the future through life protection, stable asset development, and guaranteed life benefits in accordance with the sum insured in retirement. Sinarmas Maxi Life products are specifically designed to achieve this goal, so that our customers can have peace of mind and have confidence in their financial future."

Sinarmas Maxi Life has several advantages including, a premium paying period from 5 to 20 years, guaranteed life benefits at the end of the contract of 100% of the sum insured at the end of the insurance period, flexible currency options that make it easy for customers to choose IDR or USD currency, Guaranteed maximum death benefit with 100% of the sum insured during the insurance period, entry age up to 70 years, fixed premium amount and can get a special premium discount for sum insured above IDR 1 billion.

"Bank Sinarmas as one of the banks that is committed to becoming a long-term financial solution always presents products that provide convenience and benefits for customers. We are collaborating with Sinarmas MSIG Life to launch Sinarmas Maxi Life which provides peace of mind for customers in preparing for family welfare and comfort until old age." added Frenky Tirtowijoyo, President Director of Bank Sinarmas.

As the preferred partner for Bancassurance collaboration, Sinarmas MSIG Life and Bank Sinarmas continue to add financial solution options for Bank Sinarmas customers. The collaboration that has been established consistently for more than 10 years has brought Sinarmas MSIG Life to the 8th rank in the industry (fellow JV companies) for the Bancassurance distribution channel in 2022.

Tentang Sinarmas MSIG Life

PT Asuransi Jiwa Sinarmas MSIG Tbk. (juga dikenal sebagai Sinarmas MSIG Life - SMiLe), mulai meramaikan kancah industri asuransi jiwa nasional sebagai PT Asuransi Jiwa Purnamala Internasional Indonesia (PII) pada 14 April 1985. Setelah dua kali menjalani proses transformasi, Sinarmas MSIG Life hadir sebagai perusahaan joint venture antara PT Sinar Mas Multiartha Tbk dan grup asuransi raksasa Jepang, Mitsui Sumitomo Insurance Co., Ltd. pada tahun 2011.

Babak baru kiprah perusahaan dicatat pada 28 Juni 2019 saat Sinarmas MSIG Life resmi menjadi perusahaan terbuka dengan nama PT Asuransi Jiwa Sinarmas MSIG Tbk. Tanggal 9 Juli 2019, saham Sinarmas MSIG Life (kode saham: LIFE) mulai melantai di Bursa Efek Indonesia. Bersamaan dengan itu, Mitsui Sumitomo Insurance Co., Ltd. (MSI) resmi menjadi pemegang saham pengendali dengan komposisi kepemilikan saham Mitsui Sumitomo Insurance Co., Ltd. (80%), PT Sinar Mas Multiartha Tbk (12,5%) dan publik (7,5%).